1. Executive Summary

Education Legacy’s Marketing and Communications Policy establish a structured approach for all marketing, communications, social media, public relations, and event-related activities. Developed in consultation with internal teams and relevant external stakeholders, this policy ensures that all promotional and communication activities align with Education Legacy’s strategic objectives, while maintaining lawful, fair, and transparent practices.

It underscores the importance of protecting and enhancing Education Legacy’s brand integrity across all channels, requiring strict adherence to established brand guidelines for the use of its logo, assets, and messaging.

The policy covers a broad range of activities — from advertising campaigns and digital marketing to internal and external communications, stakeholder relations, and public relations initiatives — with a strong emphasis on compliance with advertising standards and accuracy of content. Clear responsibilities are assigned for managing communications, including oversight of press interactions and engagement with key stakeholders. Digital marketing and social media activities must be conducted in accordance with brand standards, ensuring impactful and effective audience engagement.

Ownership of this policy rests with Education Legacy, and all student recruiters, marketing partners, and associated teams are responsible for implementation. Any breach of this policy may result in investigation and appropriate action, demonstrating Education Legacy’s commitment to ethical and effective marketing practices.

2. Overview

Education Legacy is committed to ensuring that all publicly available information is accurate, explicit, and easy to understand for both internal and external audiences.

This policy draws on key reference points such as the Competition and Markets Authority (CMA, 2015) guidelines, which help education providers understand and comply with consumer protection laws in their communications with prospective and current students. CMA guidance sets out minimum standards for
accuracy and transparency throughout the student journey, from initial enquiry and application through to enrolment and the provision of services

Alongside CMA requirements, Education Legacy adheres to relevant sector regulations, including Office for Students (OfS, 2019) obligations and the UK Quality Code for Higher Education (QAA, 2018). This includes ensuring that any information provided by Education Legacy’s recruitment partners is accessible, trustworthy, and fit for purpose, enabling students to make informed decisions about their education and career paths.

3. Purpose

This policy sets out the principles, processes, and responsibilities governing the creation, approval, and use of public information and marketing materials — whether in print, digital, or other formats — in promotional activities for Education Legacy’s recruitment services, partner institutions, and collaborative projects

4. Privacy and Data Protection Policy

Education Legacy is committed to protecting the privacy and personal data of all prospective, current, and former students, in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and guidance from the Information Commissioner’s Office (ICO).

4.1 Personal Data We Collect

We may collect and process the following types of personal data:

• Full name – to identify and process student applications.
• Contact information (email, phone number, postal address) – to communicate about applications, offers, and related services.
• Education history – to assess eligibility for programmes and meet partner institution requirements.
• Passport copies & share codes – to verify identity, nationality, and eligibility for study.
• National Insurance (NI) number – for compliance with certain funding or employment-related requirements.
• Address history – for application processing and correspondence.
• Profession/employment details – where relevant for programme suitability or funding applications.

4.2 Purpose and Legal Basis for Processing

We process personal data for the following purposes and under the legal bases.

4.3 Sharing of Personal Data

We may share your personal data with:

• Partner universities and colleges – to process applications and offers.
• Accredited visa consultants – to support visa applications.
• Third-party service providers – for document verification, translations, or compliance checks. We will never sell or share your data with unrelated third parties without your consent.

4.4 Data Retention and Security

• We retain personal data only for as long as necessary to complete the application and related
  processes, or as required by law.
•  Typically, documents are kept for up to 2 years after the last interaction unless a longer retention
  period is required for compliance purposes.
• All personal data is stored securely in password-protected systems, with access restricted to authorized personnel only.

4.5 Access, Correction, and Deletion

You have the right to:

• Access the personal data we hold about you.
•  Request corrections or updates to your data.
• Request deletion of your personal data from our systems

If you have provided documents by email or WhatsApp, you may request deletion or replacement at any time.
Once processed, we will confirm that the old version has been permanently removed from our database.

4.6 Your Data Rights under UK GDPR

As a data subject, you have the right to:

• Access – receive a copy of your personal data.
• Rectification – correct inaccuracies.
•  Erasure – request deletion of your data.
•  Restriction – limit how we use your data.
• Portability – request your data in a transferable format.
• Objection – object to certain uses of your data.
• Complaint – raise a concern with the ICO if you believe we are mishandling your data (see: www.ico.org.uk).

5. Scope

The policy and associated procedures ensure:

• The accuracy and consistency of all public information and marketing materials using the Education
  Legacy name.
• That communications are clear, accurate, and consistent.
• That Education Legacy’s corporate image is maintained and protected.
• That marketing and publicity activities enhance — rather than compromise — the reputation of
  Education Legacy and its partners.

5.1 Who is Covered by the Policy?

This policy applies to:

• All student recruitment staff and partner agencies representing Education Legacy.
• All marketing, communications, and admissions support teams.
• Any third-party vendors or contractors engaged in marketing, advertising, or promotional work for
  Education Legacy.

5.2 Breach of Policy

Breaches of this policy by recruiters, agencies, or third parties may be investigated and addressed through
disciplinary procedures, legal action, or contract termination, as appropriate.

5.3 Procedures and Guidance

Supporting documents and frameworks implementing this policy include:

• Marketing and Communications Procedures
•  Brand Guidelines
• Privacy and Data Protection Guidelines for Marketing
• Marketing Staff Handbook
• Video and Photography Brand Guidelines
• Advertising Approval Process
•  Protocols for Communicating with Prospective Students and Offer Holders
• Student Communication Framework

6. Marketing

6.1 Brand Identity

The Education Legacy brand is a key organisational asset, representing our mission, values, and reputation.
All branded marketing materials, both internal and external, must follow Education Legacy’s brand guidelines

Any variation in logo usage, brand colours, or other identity elements requires prior approval from Education
Legacy’s marketing department. Unauthorised use of the brand will be addressed through appropriate channels.

6.2 Marketing Campaigns and Plans

All marketing campaigns and plans, including paid advertising, recruitment drives, and promotional events,
must follow Education Legacy’s marketing policy and receive the necessary approvals before launch.

6.3 Advertising

All advertising must comply with applicable laws and advertising standards, including the UK Code of Nonbroadcast Advertising and Direct & Promotional Marketing (CAP Code). This covers print, digital, out-ofhome, broadcast, and other advertising formats.

Placement of any advertisement on behalf of Education Legacy requires written approval from the marketing
lead.

6.4 Print Materials

The creation of any print materials including brochures, flyers, signage, and corporate stationery must follow
brand guidelines and be pre-approved by Education Legacy.

6.5 Social Media and Digital Marketing

All digital marketing content, including paid ads and organic campaigns, must follow Education Legacy’s
brand standards and be compliant with GDPR and local laws in each operating jurisdiction. Content must be
accurate, clear, and consistent across platforms.

7. Communications

7.1 External, Internal, and Student Communications

All communications between Education Legacy, its recruitment partners, and prospective or current students
must be clear, concise, and honest. Timely updates and transparent interactions with both students and internal
teams are essential.

8. Some more ICO rules and regulations.

8.1 Contact Details of the Organisation:

The designated contact person for the organisation will be: –

Name                  :     Md Taiabur Rahman
Mobile Number :    +44 739 738 6108
Email address     :     educationlegacyltd@gmail.com