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BSc (Hons) in Digital Marketing

This digital marketing course looks at how digital technology can be used to deliver successful marketing campaigns by knowing, targeting and delivering to your audience.

You will learn to plan and execute engaging omnichannel campaigns across various digital platforms, such as search engines, social media and email. It will thoroughly prepare you for the industry by giving you an overview of the digital landscape and the strategic marketing principles used today. You will be delivered an exciting blend of real-life experience underpinned by academic rigour to propel you in your future professional career, whether you envisage yourself working for an agency, in-house, freelance or setting up your own digital marketing business.

Why choose this course

  • With access to our state-of-the-art facilities, this digital marketing course will give you an overview of the digital technology landscape and the tools used to connect businesses with new and current customers.

    Except that, you will be able to reexplore some extreme features, like: -

    • Flexible routes to suit your passion.
    • State-of-the-art Augmented (AR) and Virtual Reality (VR) facilities.
    • Create engaging, interactive, multi-channel digital marketing campaigns.
    • Collaborate with fellow students from media and fashion.
    • Gain support setting up your own business and progressing ideas.
    • Set yourself up for agency, in-house or self-employment.
    • Design, deliver and evaluate strategies and campaigns from end to end.
    • Tap into exceptional industry connections.

    1. Year 1: -
      • Marketing and the Digital Context.
      • Fundamentals of Business and Management Practice.
      • Web Design and Coding Basics.
      • Promotion and Communication Design.
      • Professional Life Practice "Developing your Practice”.
      • Professional Life Practice “Exploring your Practice”.
    2. Year 2: -
      • Photography and Visual Creation.
      • Digital Psychology.
      • Enterprise, Innovation and Responsible Business.
      • Professional Life Practice “Applying your Practice”.
      • Work-Based Learning.
    3. Year 3: -
      • Marketing Campaign Planning.
      • Applied Research Methods: Emerging Technology, AI and Market Research.
      • Professional Life Practice “Situating your Practice”.
      • Independent Dissertation Project.
    For UK students: -

    Three A Levels at grade BCC or above.

  • BTEC Extended Diploma at grade DMM.
  • UAL Level 3 Extended Diploma.
  • T Level (pass or above).
  • Access to Higher Education Diploma.
  • International Baccalaureate at grade 24 or above.
  • Other/Mixed qualifications equivalent to 104 UCAS Tariff points.

    For international students: -

  • IELTS score 6 with a minimum of 5.5 in all sections.
  • We also accept: - PTE / ESOL / Duolingo / TOEFL / Trinity ISE II or III / MOI
  • If you don't have the qualifications described above then you can sit for a university’s “Internal English language test”.

    • Course Fee :

    £9,250.00 (UK / EU Students)

    £17,000.00 (Int. Students)

    Register Now!

    Campus: London, Coventry, Birmingham, Cardiff, Swansea

    English

    Duration:-

  • 3 years (Full-time).

  • 4 years with placement.